Shopping online can be scary, particularly with new brands. If the shipping isn't free, I rarely buy something online I have not tried on already. I know there are many woman just like me so I take great pleasure in reviewing new labels on-line and my experience with them. I know my reviews of these sites takes the fear of wasting money out of the shopping on-line equation.
Which brings me to Shopmamie.com. I love it! I just got this Midnight Ballet Dress and it looks fantastic. Although the skirt portion of the dress feels a teeny bit crepe-y, it's effect is a voluminous shape that actually made me feel like a stylish ballerina. Plus, the fit is perfect, the construction well done and the fabric around the bust is scrumptious with a good weight on it. Their merchandise is all under $100 and in general remind me of the good finds in the LA Fashion District, but much better quality.
I am also comforted by the people behind the brand. This isn't some faceless mega mogul, Mamie is made up of two stylish best friends that give attentive customer service and have a true eye for fun and youthful fashion. And when you have two independent people behind a label like this, making their own rules, you often get this wonderful effect; I call it the closet effect. If you look at the Mamie collection as a whole I feel like I am looking into someone's spirited closet.